Users will soon have a updated setting that permits them to reduce the quantity of AI-created videos appearing in their timelines. This step comes as the platform revealed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a widespread release. This shift coincides with a surge in content created by AI, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding content creators on another major platform only show clips produced artificially. A large amount of this material is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the option to increase or decrease of that, according to their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its network identified as AI-generated. Overall, in excess of 100 mn media items are uploaded to the platform daily, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI content they watch by opening the “manage topic” setting in the application and picking the AI content topic. Further subjects that can already be controlled under the setting encompass current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
Its guidelines mandate users to identify convincing AI-made content, and it prohibits dangerous fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the platform will from now on attach an “AI-made” watermark to content made using its own AI tools, or flagged by an cross-platform project for spotting artificial media. This measure is intended to stop users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2m educational fund for experts and institutions to create educational content about using AI responsibly. This project will benefit charitable organizations focused on training programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, amid discussion over proposals to make redundant a large number of review team members in the UK. The company is expected to cut hundreds of positions in its user protection team in London, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it has to be seen by people. The platform stated a notable drop in disturbing and violent content seen by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
